We aspired to create a subtly rustic, elegant and friendly brand identity to capture the atmosphere of Lawnbrook itself. This style would later influence The Packing Shed’s branding and also continue through the wine packaging and other brand elements. Designing the labels for Lawnbrook’s premier wine range was one of our most rewarding design experiences to date. Through the extensive design process we were able to experiment with a range of out-of-the-box concepts, eventually sending us through a whimsical path of quirky illustration. Each label was designed as a standalone piece while simultaneously functioning as one small part of a larger brand concept.