The Corner Deli

This unique and very rewarding branding solution required a modern application with a vintage feel.

The visual balance of new and old is always quite tricky to solve, however by using clean, semi-san-serif typography, mixed with historical imagery and a touch of grunge, we found our solution. Deep reds and browns were utilised as a 'throwback' colour scheme to enhance the historic nature of the business. Some subtle shapes were used to symbolise the 'corner' of a store doubling as directional pointers to the logotype.

  • conceptual branding
  • graphic design
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