thoughts archive

never underestimate the power of thought

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illustration in design

In our field of work we see many trends come and go that help to shape the way we communicate ideas. Much like fashion, some design styles become popular for a few years and phase out just to come back again 10 years later. Case in point – the recent revival of Brutalism in web design. But back to...

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creating an effective brand

The identity should reflect the nature of the business and project this with integrity. The identity should also be consistently used throughout all mediums of a business, helping to strengthen the brand, and brand awareness. This is more than just empty marketing-speak. These are critical-to-succes...

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why your website must go responsive

Steimle says unless you either don’t have competitors, you’re not relying on your website to stay in business or you have an alternate mobile strategy, getting a responsive website should be your top priority for online marketing this year. Responsive web design is one that adjusts effortlessly to fit on desktop, tablet, and smartphone browsers. Put simply, a responsive website looks good no matter what device you’re viewing it on. In one example, Steimle uses an anonymous website’...

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life in the day

Since officially breaking up in 2007, which was just after their last tour to Perth, I thought I would never get the chance to see the group perform, let alone share a stage with them. Their incredible reunion at Coachella in 2013 was just as unexpected as their break-up in 2007 but was so incred...

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