Steimle says unless you either don’t have competitors, you’re not relying on your website to stay in business or you have an alternate mobile strategy, getting a responsive website should be your top priority for online marketing this year.
Responsive web design is one that adjusts effortlessly to fit on desktop, tablet, and smartphone browsers. Put simply, a responsive website looks good no matter what device you’re viewing it on.
In one example, Steimle uses an anonymous website’s Google analytics to prove that 40 per cent of its traffic came from mobile devices (including tablets) in the past year. Given this website was not responsive, that’s a substantial amount of visitors receiving a less than satisfactory experience.
Steimle believes if you’re not providing a mobile-friendly experience for your customers, they’ll leave your website and go straight to a competitor whose website is easier to use.
“The future is mobile, as we see people increasingly favoring their mobile devices over desktop computers,” he says.
“Statista says that five billion people will use mobile phones by 2017. Making your website responsive is a small price to pay to reach all these people.”
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